About Me

I design complex tools,
and I build them.

I started as a 3D artist in VFX, which means I spent seven years inside the tools before I ever designed one. That is still how I work. I learn the pipeline, sit with the people using it, and find out where the software is making them fight it.

For the last nine years I have designed complex tools for expert users at Foundry, Unity and Epic Games: node graphs, profiling tools, material and lighting systems, USD workflows, and most recently AI workflow platforms. The common thread is software that has to stay understandable as it gets more powerful.

I build prototypes in the product codebase, raise pull requests, take review comments from engineers, and review theirs. The further I get into the implementation, the better the design gets, because the constraints turn up while there is still time to design around them.

Product & UX Design

End-to-end product design • Complex systems & workflow design • Interaction design for expert users • UX research & usability testing • Rapid prototyping

Design Engineering

React • TypeScript • CSS & design tokens • Git & GitHub • Pull request workflow • Storybook • Figma variables & libraries

AI & Emerging Tech

AI product design • LLM interaction design • AI/ML systems thinking • Human-AI interaction (trust & transparency)

3D, VFX & Real-Time Systems

VFX & content creation workflows • Real-time rendering pipelines • Creator tools & DCC applications

Tools

Figma • NotebookLM • Claude Code • Cursor • Adobe CC • Maya • Blender • Unity • Unreal Engine

Intro to AI Product Design

ELVTR US LLC · 2026

How AI/ML systems work (LLMs, probabilistic outputs, RAG) and what that means for UX.

Capstone: an AI product design that handles uncertainty, hallucinations, input sensitivity, latency, context and memory, personalisation and privacy, human-in-the-loop control and explainability.

I am based in London and looking for a role where design and frontend are the same job rather than two handovers.

If that is what you are hiring for, get in touch.